Robert Cass

He started working early as he entered the tourism industry at the age of 12 and worked his way up through the various areas within hospitality industry including food and beverage, golf, ski, hotel, resort, salon and spa operations. His 23 years of experience of working with entrepreneurs has provided Rob the progressive and creative mindset required to make meaningful and productive change quickly and efficiently.

Experience and Leadership

In 1991, Rob joined the management team at Hockley Valley Resort and over the next 12 years led the team in a transformation of a 28 room bankrupt inn into an award winning four season 104 room, golf, salon, spa, ski and conference resort facility.

During his leadership as Vice-President and General Manager of Hockley Valley, the resort received numerous awards including multiple designations as one of Canada’s 50 Best Managed Private Companies award, regional business awards, several gold medals at culinary competitions and medalist as the Best Resort Golf Course in Canada.

Among the various boards and associations Rob has participated on, he was a Founding Member, Director and the Vice-President of Spas’ Ontario, the Association of Premier Spas.

Rob has worked with hundreds of organizations and shared his knowledge and experience to improve and expand their business.

Interests and Passions

A proud Canadian Rob loves almost any sport and being outside as much as possible running, competing or playing with his kids.

On a personal level Rob is strong believer in a personal wellness and a yogic lifestyle. As part of this commitment to wellness he earned his Yoga Teachers certification and is a certified Reiki and Thai Yoga Massage practitioner. Rob also trained under the watchful eye of renowned creator, trainer and facilitator of Shadow Work Facilitation™, Cliff Barry, where Rob achieved his Shadow Work™ Facilitator designation. In addition to teaching their own courses Rob has taught at colleges, private facilities and acts as a key note speaker and trainer at salon spa conferences across North America.

With his extensive senior management and project experience Rob continues to bring global perspective to his clients that ultimately provides outstanding bottom line results and long standing benefits to their organizations.

Rob is a native of Calgary, Alberta. Canada.