Who’s in Charge Here?
Who or what is ultimately responsible for a salon’s success? Is it the manager? The marketing? The staff? The location? The clients?
It’s the owner. Because the owner has influence over all these factors. The owner determines the overall direction of the salon. The owner—who is also often the manager—sets the tone and standards for all the elements that go into creating and running a salon.
There are many duties and responsibilities the owner must oversee for a salon to be successful. Let’s examine the key areas where the owner can lead a salon to success.
The Vision Statement, Mission Statement, and Core Values
An important opportunity for an owner to show leadership is by developing a vision and mission statement. But’s that’s not enough: A leader’s role is also to communicate, and reiterate that statement, and make sure everyone understands its value.
“Management is doing things right; leadership is doing the right things.”
-Peter F. Drucker
What is a Vision Statement?
The purpose of a vision statement is to tell the people what you want to become, it defines the desirable or idealistic future state and it is meant to raise the bar. As well, it should inspire and challenge everyone to do great things.
What is a Mission Statement?
A Mission Statement is what you do: your fundamental purpose or your business. It represents the defining focus of your skills, judgment, energy and creativity. When you undertake your mission with conviction and diligence, you will eventually realize that Vision.
What are Core Values?
Core values are the essential principles that will govern your behavior and guide your
day-to-day decisions and actions. As such you’re going to be evaluated on your willingness to embrace and demonstrate these values.
Hiring and Delegation
To have a successful salon, an owner cannot play the ‘blame game’ if that owner is not involved in the day-to-day running of the spa. An owner can achieve success through good hiring, delegating, training, and ongoing supervision of the management and staff.
People are your greatest asset, greatest expense and the single most time and energy consuming part of any salon business. That said, it is important that there is a clear strategy on how to best select, inspire and recognize the people that will determine the success of the salon.
In order to delegate effectively, good hiring decisions are essential. The owner must hire a salon manager to fulfill their vision and expectations. In turn, the person hired must pass that on to those they supervise.
“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.”
– Ronald Reagan
These are key areas that need to be addressed to ensure the success of your salon business. Book an appointment at [email protected]